Someone who's guided hundreds of families through moments like yours — and who can help you navigate next steps.
Section 2 · Intake + Booking (Two-Column)
Help us prepare for your call.
Two quick questions so your advisor knows your situation before you connect.
Who needs care?
How urgent is this?
Intake logic: These selections serve two purposes. (1) They give the advisor context before the call — no cold start. (2) They can route to different Calendly event types if Larkin sets up separate calendars per speciality. For V1, all selections can route to the same booking — the context just passes as URL params or form metadata. The "Not sure yet" option ensures no one gets stuck.
Schedule your conversation
Pick a time that works — 30 minutes, no obligation.
Select your situation to continue
Booking widget loads here
Calendly embed or alternative scheduling tool. Adapts based on intake selections.
Awaiting intake selection
Implementation options: Option A — Calendly embed: Use <div class="calendly-inline-widget" data-url="..."> with different data-url values per intake combination. Can prefill name/email via URL params. Option B — Route to existing contact form: If Calendly isn't confirmed, this area links to thelarkincompany.com/contact with the "Eldercare Service" checkbox pre-selected and context in the message field. Option C — Simple form: Name, email, phone, preferred callback time. Submits to same system as the contact page. Lowest friction, no third-party dependency.
Section 3 · Trust / What to Expect
What happens when you talk to us
Your care expert isn't a salesperson — they're a guide who works with families every day.
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We listen first
Your advisor starts by understanding your specific situation — no scripts, no generic advice.
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We research for you
Options, resources, paperwork — your advisor handles the legwork so you can focus on your family.
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We follow through
This isn't a one-time call. Your advisor stays with you through the process until things are settled.
Purpose: Users who scrolled past content pages are already somewhat informed — but they may hesitate to book a call because they don't know what to expect. These three cards address the most common objections: "will they just sell me something?", "will I have to do all the work?", "is this just a one-off?" Copy should be reviewed with Matt — this is the human advisor's value proposition, and he'll have strong opinions on the language.
Section 4 · Alternative Contact
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Prefer to call or email?Reach our care team directly at contact@thelarkincompany.com or through the main contact page.
Fallback: Not everyone wants to use a scheduling widget. This provides an escape hatch to the existing Larkin contact page, which already has "Eldercare Service" as a checkbox option. Also useful if the booking tool is down or not yet configured.