Care support when life changes.

Whether you're navigating a childcare emergency or supporting an aging parent, we're here with expert guidance and real people who understand what you're going through.

Spec note: Hero is deliberately understated — the emotional weight is in the cards below. Headline echoes Matt's plan doc verbatim. Subhead names both audiences (child/elder) and both delivery modes (content + humans) in one sentence.

Section 2 · Urgency Selection (Dimension 1)

Spec Note Behavior: Opens inline "Who needs care?" selector below (child or elder). Routes to /family-care./urgent/child/ or /family-care./urgent/elder/.

Content pages: Tile-based crisis guidance — scannable, action-oriented. Each tile expands into short guidance + PDFs + booking CTA.

I need help right now

Something unexpected happened and you need guidance fast.

Select →

Spec Note Behavior: Opens inline "Who needs care?" selector below (child or elder). Routes to /family-care./planning/child/ or /family-care./planning/elder/.

Content pages: Scrollable long-form sections (not click-based). Resources, considerations, and guides. "Talk to an expert" CTA repeated between sections.

I'm planning or researching care

You're thinking ahead about care options and want to explore what's available.

Select →

Spec Note Behavior: Direct link — navigates immediately to /family-care/talk-to-an-expert/. No intermediate step. User has self-selected; don't add friction to the highest-value conversion path.

Booking page: Light intake (child or elder? urgent?) + booking embed (Calendly or TBD). Future: client-gating logic here.

I want to talk to a care expert

Schedule a one-on-one conversation with a credentialed care advisor who can help.

Go to booking →

Who needs care?

Interaction: Cards A and B open an expanded audience selector below — try both to see how the scenario descriptions adapt (urgent shows crisis situations, planning shows research topics). Clicking an audience card navigates directly to that page. Card C is a direct link to the Talk to an Expert page. Hover the lettered badges for implementation spec notes.

Section 3 · Persistent CTA Band

Not sure where to start?

Talk one-on-one with a care expert who can help you navigate next steps.

Schedule a conversation

Spec note: This band appears here on the landing page and repeats at the bottom of every content page (A2, A3, B2, B3). It's the "always available" human connection that Matt's plan calls for. Links to /family-care/talk-to-an-expert/. Consider making this sticky on mobile.

Section 4 · Trust & Context (Optional for V1)

7 in 10

Americans 65+ will need long-term care for an average of 3 years.

1-on-1

Every conversation is with a credentialed care advisor — not a call center.

5 ★

Consistently top-rated by employees who've used the service.

Spec note: This section is optional for V1 — deprioritize if we're tight on the February deadline. The stats are drawn from Matt's call commentary and the plan doc. If included, it reinforces credibility without adding scope (no new content needed). Could also hold a testimonial quote in a future phase.

Section 5 · Bottom CTA (mirrors Section 3)

Your family depends on you. We're here to help.

Connect with a care expert who's guided hundreds of families through moments like yours.

Talk to an expert